Cynthia Mathews
For Santa Cruz City Councilmember

Occupation: Mayor                                                 Age: 73

Santa Cruz has been my family’s home for decades, and from the time we settled in this beautiful place I’ve been committed to making a positive contribution. I’ve done this through my professional career with Planned Parenthood, and sustained leadership with numerous community organizations devoted to education, arts, environment and wellness.

I’ve also served several terms on the City Council, during both upbeat and difficult times, so I understand the challenges confronting local government. Faced with complex issues, limited resources and changing realities, city leaders are charged with providing basic services on a daily basis, responding to unexpected or emerging circumstances, and anticipating long-term needs.

As councilmember and mayor, I’ve led efforts to help our entire community on important issues including economic vitality, environmental protection, vibrant cultural activity, infrastructure, safety for our neighborhoods and business districts, safety net services for those in need, a promising community for our young people, jobs and housing.

I believe my combination of experience, practical approach, focus on productive partnerships and broad support will continue to benefit our community. Please join me in working to make Santa Cruz a thriving city we can all be proud of. I would appreciate your vote.